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Jack Rocks 7 at Sebright Arms

Jack Daniel’s partner with This Feeling to showcase a roster of seven bands – Jack Rocks 7 – handpicked to play at four major festivals this year.

Last Tuesday night we were introduced to seven hotly-tipped bands, chosen by Jack Daniel’s and This Feeling to tour the UK performing at The Great Escape, Isle of Wight, Glasgow’s inaugural TRNSMT, and Reading & Leeds Festival. One of Hackney’s favourite pubs and live music venues, the newly refurbished Sebright Arms, seemed like a perfect place for a sweaty night out accompanied by Jack Daniel’s drinks.

Genre-wise, the line-up was not particularly diverse but the energy was there throughout the night. We were warmed up by one of the indie favourites White Room, recently picked to join Paul Weller on tour for the second time, Sheffield’s outfit Bang Bang Romeo that capture with powerful female vocals, and The Wholls who have been praised for their blistering guitar soundscape, and already added to many ‘Best Of…’ lists.

However, The Blinders were the ones to see the room totally packed, with many people eagerly waiting to see what the hype is all about. The trio has been gradually shaking places and winning hearts across the country, thanks to their ferocious guitars and straightforward lyricism to match, willingly exposing current political scene. Well, their live performance brings all sorts of loud and raw with ironically expressed attitude, like “Tone It Down” written on singer’s chest.

Birmingham-based outfit, Broken Witt Rebels, switched it a bit with their blues infused rock sound scale and distinctive vocals, taking us back to early Kings Of Leon days. Very enthusiastic comparing to The Sundowners who were up next. Their psychedelic folk-rock offerings fell flat lacking any significant engagement from the crowd.

And last but not least, the headliners Trampolene were clearly something else. Fronted by charismatic The Libertines’ tour poet, Jack Jones, the Welsh trio put on a very captivating performance. Despite the fact that we heard two, maybe three of their songs, the band surely didn’t stray away from the interactions with the crowd. From opening with spoken word and hugging random people, to inviting them on stage and destroying the mic stands, to name just a few, we experienced it all. Naturally, their set was chaotic enough to be interrupted, as the time was up. Quite an interesting ending to the rowdy night.

Having hosted over 400 gigs at small venues nationwide and curated new music stages at some of the UK’s biggest festivals, this summer’s events see the Jack Rocks programme continue to shine a light on the headliners of tomorrow. If you plan on going to any festivals mentioned above, make sure to check out their stages alongside many other events This Feeling has got lined up for this year.





Photos: Kasia Osowiecka