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YEARS & YEARS Return with Brand New Track ‘Sanctify’

Years & Years are back with bold and sensual new single Sanctify.

“Amongst the android society of Palo Santo, humans have become a rare commodity” – we read the opening line and being introduced to Years & Years‘ imaginary new world.

The video for Sanctify evokes an intriguing and metaphorical concept, a vision that has inhabited Olly Alexander’s mind a long time ago. It is a demonstration of strong game between reality and fantasy, embed in the fabric of our world. Exploring sexuality, gender and identity-oriented themes with an electrifying performance spark, it perfectly pairs with the trio’s more developed electro-pop sensibility that the track itself conveys.

Olly explains:

I want to take people on a wild and wonderful adventure through my dreams to a world that’s very different from our own. I’ve been thinking about this place for a long time, a place to tell stories from; about identity, sexuality, celebrity and performance. The video for ‘Sanctify’ centres around an audition against the backdrop of a future metropolis called Palo Santo. It’s the first part of a bigger jigsaw puzzle and my hope is that it confuses the hell out of people but also excites them in a mysterious and sensual way. We’ve deliberately hidden lots of different meanings and I want people to come up with their own interpretations, I’m asking people to jump down the rabbit hole with me and let their imagination run free. The thing I love most about pop music has always been fantasy and escapism so I thought, ‘well I guess I should try and be the pop star I want to see in the world and make the most ambitious and freaky and sexy thing possible’. I’m making these videos because I want to let people inside my brain and because I love living in my own fantasy world (always have, always will) – a place where sexuality and gender are blurred and magic is real. We live in a chaotic and accelerating world, we’re looking at depictions of the future to help us make sense of what’s happening right now. This is my vision of a possible future, one that makes us question what it means to be a human.