California’s Movements have partnered with the Alzheimer’s Association to debut an emotionally charged video for Deadly Dull, a fan favourite from their latest album Feel Something.

Movements released one of the most astonishing debuts we’d heard in years. Binding every chord and every note with an emotional impact, Feel Something arrived as a vivid portrayal of the human existence, embracing all its happiness and innermost pain. Thought-provoking and genuine, their debut is sure to resonate with every nerve in your body. And Deadly Dull delivers exactly that.

Directed by Max Moore, the video for the track is an intense representation of effects of Alzheimer’s disease and dementia.

Vocalist Patrick Miranda explains:

‘Deadly Dull’ is a song that we felt really needed a visual aid. It’s powerful as it is, but adding a video really helps drive the point home and make the situation more understandable. Seeing someone you love suffer from a disease that rids them of who they are is a really hard thing to experience. We felt that director Max Moore would do a perfect job of taking this song to the next level, and we couldn’t be happier with the outcome.

I want people to understand that Alzheimer’s is more than the misconceptions. My own hope is that we will one day find a cure or effective treatment. It’s very possible that any one of us can lose every sense of the person we are to this disease. We are all susceptible to becoming a shell of the person we used to be, all of our collective years of memories of love … gone. It’s a scary thought, but we can do something about it.

Movements are set to embark on first ever UK tour this Spring. Catch them at the following dates:

April

30 – Leicester, The Cookie

May

01 – Newcastle, Think Tank
02 – Glasgow, King Tuts
04 – Leeds, The Key Club
05 – Manchester, Night People
06 – Birmingham, The Asylum
07 – Cardiff, Clwb Ifor Back
08 – Brighton, Sticky Mikes Frog Bar
09 – London, Camden Assembly