HINDS Release Video for ‘Finally Floating’
Hinds send a love letter to their hometown Madrid in their latest clip for Finally Floating.
Madrid’s indie rock powerhouse Hinds released their highly-anticipated sophomore album I Don’t Run. In celebration of its release, the band dropped visuals for their upbeat tune Finally Floating.
The music video, directed by Wiissa (The Strokes, Phoenix, Kali Uchis, Karen O), acts as a love letter to Madrid.
Hinds describes what the video meant to them, saying:
maybe you know, maybe you don’t know, but we’ve been born and raised in Madrid and she’s definitely the best city of the world. so for this second album it’s was a must to have a music video showing a little bit of the streets, and wiissa came out with the idea of the bikes and we loved it. ana didn’t know how to ride one so she had to practice with her roommate the day before shooting lol. i love the way this video is more tranquile than the others, giving a more chilled vibe for such a apotheosic song.
In addition to its chilled vibe, the video definitely contrasts from their usually sound. While the song relies heavily on characteristic dueling vocals from Carlotta and Ana, the visuals portray a more carefree side of the musicians, with soft lighting and picturesque panoramas of the city.
Wiissa on Finally Floating video:
We’ve been wanting to work with Hinds for a very long time, and the fact that we got to shoot this in their hometown, Madrid, made it even better! For the video, we wanted to capture Hinds’ amazing dynamic, and, more importantly, their friendship — they have such a sweet and genuine friendship, which you really feel when you meet them. We wanted to show their hometown, and were inspired by a few 70s films, in which teens carelessly spend their days exploring the city on bikes or mopeds.
With their recent touring success at SXSW and a co-headlining US tour with Albert Hammond-Jr, Hinds are geared up and ready for their upcoming European tour dates.
April
15 – Glasgow, SWG3
17 – Manchester, Gorilla
18 – Bristol, The Fleece
19 – London, Electric Brixton
20 – Brighton, Concorde 2