WHENYOUNG Encourage You To ‘Never Let Go’
Peering through with an unabashed honesty, Never Let Go is a warming track that will swell your heart.
Music, when done well, can make you feel less alone and that’s exactly what the new whenyoung track does. Blending arena-worthy energy with a raw passion, it’s resulted in a swelling track that will simply fill you with emotions and feelings. A heartfelt chorus brims with barely-constrained fervour, contrasting with the more tender verses that bring out Aoife Power’s dulcet vocals. Explaining the track, Aoife says:
It’s a song about mental health and hope. It’s a message to let people know that you can share your pain with others. It’s a reminder that someone is always there for you even in the darkest times. There is always a reason to not let go.
The visuals for the track focus on three separate rooms, each encapsulating a different state of being expressed in the lyrics. Director Aella Jordan-Edge expounds:
The three different rooms White, Red and Blue represent different states of mind. They each have their own colour palette and their own feeling. After discussions with Aoife, Niall and Andrew I got to understand more about why they wrote Never Let Go and what it represented for them. It was clear we needed a performance concept where a strong sense of emotion was the driving force.
Catch the band on their following tour dates.
09 – Bristol, Rough Trade
10 – Manchester, Deaf Institute
11 – Glasgow, Poetry Club
12 – Birmingham, Hare and Hounds
13 – London, Electrowerkz