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Artist Of The Week // MAX RAD

Digging deep into personal sentiments and bittersweet nostalgia, MAX RAD demonstrates his capability at transforming profound feelings into beautiful, heart-touching music.

Max Rad 2020London-based artist MAX RAD shows the beauty that can arise when you channel deep pain into making profound, heartfelt music with his latest single Old Toy, the live version of which has been recently released. The multi-instrumentalist and vocalist delves into the intimate corners of his thoughts to share the profound emotions that have affected him, especially regarding the melancholy that accompanies the yearning for someone who has gone missing from your life. Conveying a message about holding on to the things you love during a painful time, it’s a powerful track in its unfiltered feelings and the intensity of the emotions underlying the carefully crafted words.

Speaking more of the track, Max explains:

‘Old Toy’ is about missing someone, the passing of time making it worse. It is about nostalgia. Being stuck in a sadness from missing the person and the issues it causes.

Bringing a potent blend of R&B and bluesy melodies, the sound created by Max in Old Toy is just irresistible in its allure. The conviction veiled behind Max’s rich and velvety vocals will create down your spines, and you’ll undoubtedly feel the passion behind the track right at your core. The woozy harmonies will make you almost feel like you’re in a drunken euphoria, but the aching tenderness will remind you otherwise.

Feeling deeply affected by Max’s intense portrayal of his thoughts in Old Toy and the strength of the conviction behind the track, we chatted to him slightly more about the messages in the track and the forming of it.

What’s a motto you live by?

Nice to be nice.

If your sound had a colour, what colour would it be and why?

Some kind of warm deep blue I reckon.

If you could set Old Toy to a movie, which movie would it be the soundtrack to?

That’s hard to say! One that pulls on the old heartstrings…

What advice would you give to someone who was going through the situation being sung about in Old Toy? How would you suggest moving on from this sadness?

I would say write a letter to the person or the thing, whatever it is – then burn it, this worked for me.

Taking inspiration from the track title, do you have an old toy that you feel particularly attached to?

If I’m honest I don’t think I do!

Are there any behind-the-scenes stories of recording the track that you can share with us?

I remember when I first wrote the song, I finished it in a day and put the track on to my phone and went skateboarding around this little town in Devon, it was the middle of the night and it felt pretty mad skating around this deserted place and whenever I hear the track it takes me back to that feeling.

And finally, what does music mean to you?

Music means everything. I love how no matter what mood you are in, music can lift you or let you wallow there, it makes you want to cry sometimes or dance. It’s a very strange thing!