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Artist Of The Week // AViVA

Inviting you into her twisted, fantastical world, AViVA beckons listeners with her catchy new single WICKED.

AViVA 2020

Los Angeles-based AViVA is proving herself to be a force to be reckoned with. Self-proclaiming herself as Queen of the Outsiders, it’s a bold claim to make but she lives up to this grandiose title through her imaginative and infectious music. Her newest single WICKED sees her building upon her supernatural empire, combining attention-grabbing electronics with her sugar-sweet vocals to create a sinister yet irresistible sound. With pop sensibilities at the helm, she compounds this with elements of alternative and electro to create an expansive soundscape for you to get lost in. Despite the fictional nature of her lyricism and the world that she envisions, the feelings of being misplaced underpinning the track are very much real and applicable to our everyday life, making WICKED both an escape from reality and an engagement with our innate feelings.

Speaking more about the track, AViVA shares:

Dancing around with your inner demons can be fun. Sometimes you can harness that energy and create something great. Sometimes it can take over and we let the darkness rule us. That means different things for different people. I guess ‘WICKED’ is about accepting that reality and making the most of it all. Regardless of what the fake people around you might say is ‘right’ or ‘wrong’.

Feeling spell-bound by the phantasmic vision of AViVA, we spoke with her to find out more about the inspirations behind her whimsical fancies.

What’s a motto you live by?

Not fitting in and not wanting to fit in. It’s pretty much the way I live my life. It took me a few years to figure out that would be the secret to my happiness. I was halfway through high school and once I realised that I didn’t fit in but I didn’t want to – that I was okay with it, it changed my paradigm and made me who I am today.

If you could set WICKED to a TV show or movie, what would it be the soundtrack for?

It would be the TV show based on my Young Adult book series I’ve written. My goal is to have it on the big screen soundtracked by the songs that are set in the world. I can’t wait to see all my characters come to life.

If your sound had a colour, what colour would it be?

Black and yellow. They are dark and light, you can’t have one without the other. I can’t have life without music.

What are your main sources of inspiration for your world of music, visual art and book?

I’m inspired by artists of all kinds, melancholy poets like the lyrics of The Smiths, words of Sylvia Plath, the creative vision of Björk, Kate Bush and Karen Carpenter for their unique voices and the adventure and story telling powers of Tolkien and other great books, both new and old. I’m a compulsive creator and never ending consumer of art in all forms, I’m always reading, listening or writing about something.

How does your other creative outputs complement your music?

I see music as a way to tell stories and express emotion. Everything I do in my life is following that format, whether I’m writing, drawing, crafting something or simply how I set up my bedside table, it’s all about eliciting particular emotions and expressing how I view the world.

How does the wicked world that you have envisioned in WICKED relate to the real world?

WICKED is a perspective based song. I’m highly emotional and when I’m really worked up I feel like I could do things that I know I’d never do. There is a part of me that wishes I could be easy breezy all the time but I’m too certain of who I am and what I want for that. Regardless, I always try to act in a kind and respectful way despite how I might feel about something or someone. Unfortunately, sometimes you can get cast in a certain light because of how you dress, what you like, who you’re friends with etc. I’ve been there, and I think to laugh in the face of your adversaries is far more powerful than wallowing in self pity and the ‘why me’ mindset. That’s what ‘dance around possessed, with your noose around my neck’ is basically saying… figuratively.

What sort of advice or guidance would you give to someone who found themselves in this wicked world?

It’s important to stay true to yourself. No matter how hard it seems or what difficulties you might face.

And finally, what does music mean to you?

Life. Music is the air that my emotions must breathe to survive.