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HALF•ALIVE Reveal Video for New Single ‘What’s Wrong’

half•alive return with a vibrant and thought-provoking new song, What’s Wrong.

half alive 2021

Bringing their fascinating dance choreography to the forefront, half•alive speak their heart in their captivating new offering What’s Wrong. The track is their first new music since their 2019 debut album Now, Not Yet which has amassed over 472 million worldwide audio streams to date.

In the band’s signature style, What’s Wrong is an elegant, dance-heavy alt-pop extravaganza born from a moment of deep introspection. Lead singer Josh Taylor’s stirring vocals are layered over a bed of intricate production, speckled with radio-ready pop hooks and synth-pop thrills. With raw intensity and unfiltered honesty lying at the core of the track, half•alive touch upon global environmental issues, reminding us that all lasting change starts from within. Illuminating their personal philosophies, What’s Wrong is a strong and refreshingly genuine return.

The music video was conceptualized and produced by lead singer Josh Taylor, directed by Brantley Gutierrez, and choreographed by and features frequent, much-beloved half•alive collaborators JA Collective.

Speaking on the new release, Josh explains:

There’s a lot of pressure with this being our first new release since ‘Now, Not Yet’. People often make up their minds pretty quickly about an artist’s sophomore release solely based off the first single, so it feels like the stakes are higher now & the song’s message has to be that much clearer. 2020 was a big break for us, being home all year, we were thankful for a breath to think, reflect & process, as many had that year. In the midst of that reflection, we wrote this song with the production duo Ojivolta. After searching for “the perfect song” for so long, this one finally felt like it was it. Not because it was perfect, but because it was honest. It felt like it confronted the stack of problems that is piling up faster than the stack of solutions. Over the last year that pile was overwhelming & debilitating because the problem in front of me always feels like a drop in the ocean. “Time’s right to fix what’s wrong” means that I have ability to transform my immediate & eventually global environment by looking inward first. Looking in the mirror & realizing the inward journey is likely where real change is going to begin.