One thing I know for sure. Nothing will be the same ever again.

The 1975 have dropped the new music video for the narcissistic and vastly inspired by the 80s vibes track Love Me. It features Ed Sheeran, Charlie XCX, Harry Styles, Rita Ora and oh Elvis plus many more.. Not to mention four lads in the hot tub, some licking each other’s feet, a lot of champagne and Matt Healy’s flawless dancing moves. And a lot of pink colour.

To be honest I don’t know what I could possibly write about the clip. It turns everything upside down. I think in a good way. Certainly, there’s a huge change coming our way. Just go and watch it below and see for yourself.

The frontman of the band, Matt Healy, made a statement explaining the idea behind the video directed by Diane Martel.

With “Love Me'”we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is REDICULOUS! But, is it? The only art worth any investment is art that makes one feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within an individual and in doing so immerses the individual into a sense of shared experience and community founded upon that same personal connection or experience. Too many artists care what others think. We are for the ‘community’! A non-linear observation on everything that has been and what will become. A lack of understanding of the world we are living in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you’re given. WE’VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT.

As if that casts any light..

Love Me is the first single taken from the sophomore I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It which is set to be out in February next year. By the way, I’m still waiting to see the album cover with that short title!