Alt-rockers Charly Bliss have shared a music video for brilliant new single Hard To Believe In. 

Hard To Believe In is taken from the band’s new album, Young Enough, out on May 10th.

The track is bright and bubbly contrasting with the less optimistic vocals. With gritty guitars and stand out vocals the song demands attention. The music video released with the track gets progressively weirder as the song goes on, focused mainly on the band practicing and a phone ringing from an unknown number.

Eva Hendricks has commented about the new song:

The guitar riff in Hard to Believe is one of the first parts that was written for Young Enough. We loved it so much that we would end every practice by playing it over and over again until we finally decided to turn it into a fully formed song. Lyrically, it’s about being addicted to a bad relationship, and the endless cycle of trying and failing to end one.

Charly Bliss will play European tour dates next month, including a London show on May 13th upgraded to The Garage due to demand.