HEYROCCO New Music Video // “Build It Up”
HEYROCCO release new music video for the track Build It Up to be taken from their new EP Waiting On Cool.
Just the moment after I’ve heard this song for the very first time I thought “I want to be in this band”.
I should definitely be in a band.
First things first though. Hailing from the South Carolina, Heyrocco revealed their presence on the music scene when dropping debut album Teenage Movie Soundtrack in June 2015. Since then, not only they have played over 100 live shows throughout Europe, the US and Canada, but also they have found some time to record new music the world definitely needs.
The band teamed up with hugely influential artist and producer Brendan Benson who concluded their collaboration saying: without doubt one of the best bands I have ever worked with. And frankly speaking, I totally believe this guy.
Alright, a few reasons to support that. Heyrocco are cool. And it’s not only because of the ‘cool’ in their recent EP’s name or the bassist’s last name. The blend of their dark and enraged grunge with guitar-driven pop nostalgia will suit every mood and every season of the year. The emotionally charged lyrics with a small pinch of romantic irony get on really well with Nate Merli‘s raw vocals whilst the drums are casually chilling in the back conducting the rhythms. Plus, if you ever feel that sadness coming down on you when reminiscing about Nirvana, just play one of Heyrocco‘s tunes. It will make it all much better.
The result of sessions at Benson’s Readymade Studios in Nashville are the tracks Build It Up, Yeah and It’s Always Something New with three additional tracks Slice of Life, Venice Beach and Perfect World produced whilst on the road in the US by Ryan Zimmerman and Alex Admiral Collier.
Recently the band have unveiled new music video for the lead single Build It UP. Watch it below!
Heyrocco‘s new EP Waiting On Cool is out now via Vital Music Group and you’d be stupid not to get it.
