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DON BROCO Scroll Through Social Media in New ‘Technology’ Video

The Bedford quartet has shared brand new single, Technology, lifted from their as-yet-untitled third studio album.

Following their previous single Pretty, Technology is another exciting taste of Don Broco‘s forthcoming third full-length.

With aliens and cowboys as the dominant feature of the new video, Don Broco delve into the subject of social media addiction on their stellar new cut Technology. Depicting the band in a full glory of the live setting, the visuals emphasise our attachment to mobile devices, even in the moments of greater danger.

Frontman Rob Damiani explains:

‘Technology’ is about a casual swipe through Instagram that ended up in me unfollowing a load of mates. In reality my friends are not vain, self-obsessed, PDA loving show offs, so I’m blaming social media and the habitual nature of sharing every waking moment of your life online.

We’re all addicted to our phones, so for the video we thought it would be fun to see if an alien invasion was enough for us to put the phones down for a minute – turns out it’s not.

Don Broco have also announced that State Champs and Counterfeit will be joining them at Alexandra Palace on November 11th for their only UK show of the year.