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JAMES BAY Reveals Emotional Clip for New Single ‘Us’

James Bay explores unity in the cinematic video for his beautiful new track, Us.

Touching and poignant, the new single Us comes from James Bay‘s forthcoming sophomore album, Electric Light, set to be released in May.

Intercutting subjects of all races and genders facing depression and strife, the visuals carry a significant message of harmony and solidarity. With a poetic and empathetic elements added to the narrative, the video perfectly mirrors the lyrical content. Watch it below.

James says:

Touring my music means I’ve been lucky enough to meet people all over the world and witness the phenomenal strength of crowds. Gigs can be the greatest proof that positivity and strength comes from us all sticking together. I wrote this song to explore unity and inclusion. Looking through the lens of my own personal relationships, this song turned out to be a particularly important moment on the album for me.

Following his internationally acclaimed and multi-million selling debut album, Chaos & The Calm (2015), James Bay‘s second full-length Electric Light will arrive on May 18th via Virgin EMI.

To celebrate the album release James will also be heading out on a run of UK dates.

May

29 – London, The Roundhouse

30 – Manchester, Albert Hall

June

01 – Sheffield, O2 Academy

02 – Bristol, Colston Hall

03 – Cambridge, Corn Exchange

05 – Newcastle, O2 Academy

06 – Leicester, De Montfort Hall