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PARCELS Release Groovy Music Video for ‘Famous’

Celebrating and showcasing the magnificence of disco music, this euphoric track is bursting with unfiltered joy and will compel you to dance along.

Parcesl

Photo: Remi Ferrante Hartman

Consisting of guitarist Jules Crommelin, keyboardist/guitarist Patrick Hetherington, bassist Noah Hill, drummer Anatole ‘Toto’ Serret and keyboardist Louie Swain, Parcels are an electro-pop five-piece from Byron Bay, Australia. Now based in Berlin, Germany, the quintet have amassed more than 400 million streams, 200k album sales globally and have embarked on cross-continental tours.

Following the release of their debut self-titled album in 2018, Parcels have released their highly-anticipated sophomore album Day/Night which, like the name suggests, comprises of two individual records: Day and Night. Blurring the lines between western folk and classic pop, Day/Night is the musical embodiment of a cinematic masterpiece with its rich sonics and intricate lyricism. Challenging the juxtaposing themes of identity versus anonymity and belonging versus isolation, these standalone records showcase Parcels’ self-described ‘new-fangled cowboy disco’ sound. Recorded at La Frette Studios in Paris and self-produced by Parcels, Day/Night is a satisfyingly cyclical two-part album, and its flawless loop from end to beginning emphasises the album’s themes of the interior and exterior self.

Along with the album’s additional tracks Theworstthing, Somethinggreater, Comingback and Free, Famous is the album’s most recent single and is complete with a music video which was directed by Carmen Crommelin. Reflecting the song’s indescribable groove, the visuals for Famous are a vivid kaleidoscope of dance moves and captured moments of bliss.

Parcels speak on the single:

‘Famous’ lyrics grapple with the narrow ideas of success in modern society and how they are presented to us. Jules sings a message of warning to us all, including the rest of the band, of the issues anyone can face by living publicly and the emphasis on the individual within social media. The music was put together as an amalgamation of rearranged ideas in Jules’ demo folder that we jammed on in our rented hideaway in Australia. We embraced the idea of the instrumental representing a dusty-western landscape in the verse, polarised with a glittering disco-dip chorus break. The song then fragments into disjointed grooves that emphasise the building anxiety within the Night album.

Carmen Crommelin speaks on the music video:

We’ve always perceived ourselves through others. What’s changed is: how many we can now compare ourselves to. ‘Famous’ playfully explores the most desirable thing in our modern society, whilst looking at how we can change our perception; ‘seeing’ through the eyes of others Jules sweetly sings with a bitter taste at the tip of his tongue, its melody is up and fast, the lyrics satirical and snappy. It’s both an invitation and a warning!