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CLEAN CUT KID New Music Video // “We Used To Be In Love”

CLEAN CUT KID unveil new music video for the song We Used To Be In Love.

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Illuminating the melancholy of a past love tinted with a spark of hope the single is worth a tune in.

The Liverpool quartet’s fourth single premiered earlier this month on BBC Radio 1 Annie Mac’s show. The track emphasises heartbreak with a summary tint. The sweet hooks and imaginative sound picture sparkled with harmonised vocals still give room for the lyrics to bloom on their own.

The tune is released on the band’s own record label Babe Magnet Records and it follows previous singles Vitamin C, Runaway and Pick Me Up. The group has done reasonably well lately, testing out their music on several live audiences over the course of massive 27 UK festival appearances, including Latitude and Reading and Leeds Festival.

The song is certainly more refined than their previous ones and the emotionally embedded content gives the track a depth that certainly creates an extended allure. Singer Mike Halls says:

One of the most heart shattering things about breaking up with someone is how this person, who used to be at the centre of your whole universe, is suddenly no more a part of your life than a distant stranger. “We Used To Be In Love” is about passing that person in the street and wanting to scream “DON’T YOU REMEMBER WHAT WE USED TO FEEL FOR EACH OTHER?!?!

The frustration comes across beautifully in the latest music video for the track. The cinematic aspect is well-done, screening different stages of love through dimmed club light with the band in a live setting as a visual backdrop.

Clean Cut Kid will also head out on a headline tour this October with a date at Camden’s Dingwalls.

October

19 – Newcastle, Cluny 2
20 – Glasgow, Nice N Sleazy
21 – Leeds, Headrow House
22 – Coventry, Kasbah
24 – Bristol, The Louisana
25 – Brighton, The Prince Albert
26 – London, Dingwalls
28 – Nottingham, Bodega
29 – Liverpool, East Village Theatre
30 – Oxford, Jericho Tavern

We Used To Be In Love is out now via Babe Magnet Records/Polydor. Watch the clip below!

Words: Aurora Henni Krogh