THRICE Release New Video for ‘Hold Up A Light’
Post-hardcore band Thrice have released a video for their single Hold Up A Light, off their latest record Palms, released back in September.
Directed by Dan Monick, the video looks slick, but borrows heavily from popular music video tropes. The three and a half minute clip features a bunch of castaway teenagers driving around in a car together, looking into the camera mysteriously and getting covered by Holi-like colour powder. As Thrice front man Dustin Kensrue explains it:
In this age of upheaval and division, my hope is that the youth will manifest the courage and love necessary to hold up a light and illuminate a new path forward, to embody a better story than the one that perpetuates fear and violence.
A great message, but the video mainly holds up clichés. The use of a flashlight to illuminate the teens’ faces as they sing seem to be the only reference to the subject of the song and not completely unironically, the lyrics “It’s raining and I know we’re tired” are sung as the actors walk through a noticeably barren landscape.
Despite the safe bet on the video, however, Hold Up A Light is a catchy Thrice song of which the chorus will stay stuck in your head long after you’ve listened to it. It will undoubtedly be on the setlist when they support Bring Me The Horizon alongside Fever 333 on their US tour starting January 23rd.