THE STORY SO FAR Release Video for ‘If I Fall’
The band takes us on a trip to Japan with their new video for If I Fall.
The Story So Far have unveiled stunning visuals for their track If I Fall, taken from their 2018 album Proper Dose.
Shot entirely on Super 16 and Super 8 film over a 10 day period while the band was in Japan on tour earlier this year, the video sees frontman Parker Cannon taking us to places like Golden Gai, Shinjuku, Shibuya crossing, Philosophers Path and the Arashiyama Bamboo Forest. With retro aesthetics to match, the vibrant imagery captured in the clip beautifully complements the personal theme as well as the fast-paced energy of the track.
Parker says of the track and video:
This song is about self-doubt and dealing with pressure. I had an awesome experience doing this video because the director Eric Soucy is a close friend of many years, and he understood the vision I had in mind. Also, Ian Hurdle and Anthony Miralles gave excellent execution of every single shot beside Eric which made for a good vibe and a great video.
The Story So Far will be returning to the UK in August to play Reading and Leeds Festival as well as an intimate headline show in London. You can see the band at the following dates:
22 – New Cross Inn London
23 – Leeds Festival Leeds
25 – Reading Festival Reading