Devil Wears Prada have released an intriguing music video for their tumultuous song Chemical taken from their recent album The Act.

The way the cinematic video has been produced is very interesting. Singer Mike Hranica has commented:

I’m not one to get particularly excited about music videos these days, but I think that the technology [director] Kevin Johnson and the crew were able to employ for ‘Chemical’ makes it something special.

On the meaning of the song keyboardist Jonathan Gering who co-wrote the song has explained:

‘Chemical’ is about coming to terms with the idea that all of our feelings — good and bad — are just chemical reactions in our brains. It is both a bleak and hopeful way to view the world, but at times it can help us to move forward.

Devil Wears Prada’s sensational new album The Act is out now. The band are also supporting Stray From The Path playing the following UK dates.

December

02 – Birmingham, Asylum

03 – Bristol, SWX (SOLD OUT)

04 – Glasgow, G2

05 – Manchester, Rebellion (SOLD OUT)

06 – London, O2 Academy Islington

07 – Southampton, The Loft (SOLD OUT)