Playful and effervescent, Party is a delightful slice of bubblegum pop.

Photo: Emmie Niemela

With a flair for creating upbeat pop tunes, Leeds-based artist Ruby Duff returns with summer gem, Party. Delving into the aftermath of a heavy night out, the track is an all too familiar voyage through ups and downs of life.

The opening acoustic guitar is a soothing introduction to the track which quickly flourishes into an alt-pop marvel. Duff’s soft pop vocals sit on a bed of glimmering textures, filled with buoyant instrumentals and subtle electronic grooves. Oozing with youthful carefreeness and vibrancy, the track offers a bubblegum pop sound that you won’t be able to resist. The Alice in Wonderland-inspired accompanied visuals only add to the charm and sweet adventure, and the downfall that the track conveys.

Speaking on the new single, Ruby Duff shares:

Ever partied too hard? Yup me too. ‘Party’ is about the anticipation of a single moment in life to then the great downfall. Working with Alma Rosaz on our video, helped me to portray the vast extremities of exactly this yet in a playful way – just as the track does! But also who wouldn’t like puppies, glitter hot dogs and snow globe martinis right?