Cullen Omori has shared stunning visuals for brand new single, Happiness Reigns.

Happiness Reigns is a first taste of Cullen Omori‘s forthcoming second album, The Diet, set for release on August 17th via Sub Pop Records.

Inspired by Omori’s current girlfriend, Happiness Reigns is an euphoric slice of pop spectrum. Enticing listeners with blissful melodies and sparkling textures, the track smoothly flows before reaching the fatalistic point in the chorus: “flowers of uranium / and the kids just play along”. The clip was directed by Sarah Strunin and it’s equally as engaging, focusing on a female character and her experiences on the road.

Cullen explains:

Seldom are songs actually about the women in my life, but when I choose to write them I try to act in conspiracy with my ‘muse’. On ‘Happiness Reigns,’ I was consciously trying to prevent the song from lyrically falling into this one-way ode to an idolized muse. Of course, some of my favourite artists like T-Rex or John Cale have albums chock full of them but my intention was never to be a rock classicist or to make something that was an extension of my influences. So, I had her write it with me. If I was going to write this about someone, even in vague terms, I thought it would be interesting to intertwine their perception of themselves and of our relationship.

Tracklisting

1. Four Years
2. Borderline Friends
3. All By Yourself
4. Happiness Reigns
5. Master Eyes
6. Quiet Girl
7. Black Rainbow
8. Natural Woman
9. Millennial Geishas
10. Last Line
11. Queen