ITOLDYOUIWOULDEATYOU Release Technology-Infused Video for ‘Young American’
The newest video from itoldyouiwouldeatyou plunges the viewer into an immersive experience.
UK indie-pop/emo collective itoldyouiwouldeatyou have unveiled their newest video for Young American.
The track is taken off the band’s upcoming debut album, Oh Dearism, which is set to be released on November 16th. Blending swelling lyrics with impassioned guitars and dynamic percussion work, it’s a catchy track with an infectious chorus.
The video was created by Clumsy Bodies, an LGBTQ+ art collective who work closely with the band on much of their visual output—and utilises screen capture and social media to create an immersive world-within-a-digital-world.
Commenting on the themes behind the video, Jess from Clumsy Bodies says:
The video mainly looks at pranks through the lens of kinship: that those who prank together are willing to lay their bodies on their line for the prank, but they all have each others backs during it. There’s also a darker side to pranks that Oli (Clumsy Bodies co-parent) brought up: that pranks—particularly those that do untold physical damage—are acts of public self-harm hidden in plain sight. Kids hurt themselves by accident, and we watch. We let the song narrate this particular aspect.
Co-creator Oli adds to this, saying:
We were also thinking about the resignation we seem to face with rejections, that dreams are crushed in an onslaught of emails in a way that grinds down your drive. We wanted to take the way that people are brought up on competition and counter that with figures that are persevering with belief in each other, openness and support.