No matter what kind of musical artist you might be, chances are you’re focused on getting your sound out as much as possible.

You could be someone who’s just considering trying to make it in music, someone who’s got a small following and is looking to grow, or even an up-and-comer trying to make sure you take advantage of every opportunity. On some level, the task is always the same: get more listeners, and keep them!

For this reason, new advice about how to spread your sound can always be helpful, no matter what stage in your development as a professional artist you may be at. So if this applies to you, or if you’re merely a fan who’s interested in music marketing, read on for four unorthodox but potentially helpful suggestions.

1. Link Up With A Short Film Maker

Short films are something a lot of us don’t really think about until the Oscars roll around. Then we see that there’s an award for Best Short Film, we see clips of the nominees, and we get mildly curious about watching them. But for people who love film or want to get involved in it, the short film business is actually pretty busy. There are awesome short films on YouTube, as well as award shows dedicated only to them. Because these are more prevalent and typically more accessible than feature films, it’s a worthwhile effort as a musical artist to try to link up with a short film writer, director, and/or producer to see if you might be able to latch onto a soundtrack.

2. Attach To A Mobile Game

The mobile games market is about as active as any space in all of entertainment these days, and every developer is looking for a leg up. Some look to fine one through unique game design, some through story content, and some through visual quality. Another factor, however, is the audio, and while it’s not particularly common for mobile game designers to infuse their games with traditional music, it certainly can’t hurt to poke around. You may just find a developer who’s happy to include a track or two of yours, or even let you design one from scratch, so as to enhance the game and get your sound out in one go.

3. Attach To A Casino Game

Much like mobile game developers, the companies and individuals behind online casinos are always looking for new ways to stand out. In fact, it’s said that new online casinos are some of the most sought-after products on the market thanks to cutting edge designs and fresh content. But someone has to supply that content, which is where you can come in. Slot arcades based on music are actually becoming somewhat common, and while most of them work with famous, established artists, you never know when a game maker might be tempted to take a shot on your band’s aesthetic and sound.

4. Do A Making Of Documentary

For the most part, music documentaries are only popular among people who already like the artist or artists that are the subject. But as you may know, fictional making-of album docu-dramas have gotten somewhat popular. One director is behind the trend, in fact. John Carney first broke onto the scene with the low-budget indie darling Once, which was essentially a love story surrounding the creation of an album by an Irish singer-songwriter. Carney made a similar movie with a bigger budget with Begin Again, and delivered once more with Sing Street. These movies, while fictional, prove that there’s some interest in the idea of watching artists struggle through the ups and downs of recording music and making albums. So basically the idea here is to film your whole process, cut it up into a documentary, and see if you can market it. You never know!