The Vanities share bold new single Reality TV that takes a swipe at the idea of making a star overnight for others to gaup at. 

Indie outfit The Vanities have formed their opinion on Reality TV and personally, it’s one I agree with. Depicting how we take vulnerable people who want to make their way in the world and exploit them for laughs and sometimes even money, the new video sees vocalist Alan Hannah audition for a reality TV show with his band mates as the judges. Musically, however, Reality TV is a punk-inspired single, one for fans of Fontaines D.C. and Foals. Not only is the track loud, it’s cocky and confident in the most spectacular way. The Vanities know exactly what they have to say and they’re not afraid to say it. They aren’t here with another love song, they’re here with a message. The video was shot in Glasgow and directed by Rory Cowieson at Tongue Twister Films.

Speaking on the new single, Alan explains:

It’s about the mundanity of car crash reality television and feeling disillusioned with the modern celebrity. The lengths people will go to for their 15 minutes of fame. We truly do have ambivalence to the important, and an obsession to the pointless.

Rory’s style was absolutely the vibe we wanted to go for. He made it the drugged up love child of Trainspotting and a 90’s Beastie Boys video, suits the tune perfectly, we got a bunch of our pals to come be the judges and the talent show acts, and went hectic.