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HALF•ALIVE Release Video for New Single ‘TIME 2’

The video for TIME 2 is a mind-bending voyage into the extraordinary world of half•alive.

half alive

Utterly fascinating from start to finish, half•alive once again set the bar high with their latest release. Produced by three-time GRAMMY Award-winner Ariel Rechtshaid (Vampire Weekend, Adele, HAIM) and co-written with Dan Nigro (Olivia Rodrigo), TIME 2 is a triumphantly joyful cut of alt-pop greatness. Soaring with a new sense of confidence, the trio effortlessly pairs thought-provoking and inspirational lyrics with vibrant synth-pop textures and radio-ready pop hooks. Celebrating a child-like state of mind and new beginnings, TIME 2 is beautiful in all its myriad complexities, offering a sound that entrances the mind and soothes the soul.

Speaking on the new single, the band shares:

The lyrical message of ‘TIME 2 ended up shocking us in a very prophetic way…The song speaks about waking up in the chaos of life & remembering a child-like state of mind.  It calls to reset, & return to the beginning. The moment we finished writing the song, the world was subdued into a global time-out. Production on the song, along with everything else, came to a standstill. A year has passed, & now in May 2021 we find ourselves looking down at the lyrics in awe…

“I’m fleeing to the wonder I lost when I was younger, the simple child state of mind.
It’s comin’ like the sunshine, rising in the morning.  I’m waking up it’s time—
Fighting the constant, forgetting to give it up.
I forgot what I wanted, now i’m waking up it’s time.”

TIME 2 follows the release of half•alive’s latest single What’s Wrong which has garnered over 5.1 million streams worldwide.