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VERIDIA Unveil New Single ‘Light It Up’

Nashville alternative outfit Veridia is back with a potent new track that teeters on a kaleidoscopic threshold between pop and rock.

Veridia 2020

Inspired by the Black Lives Matter movement, Light It Up is a refreshing take on a radio-ready hit, as it packs a punch with its poignant message of support and allyship.

Frontwoman Deena Jakoub’s distinctive vocal styling breathes an empowering life to the hard-hitting song that layers tidbits of modern rock and flourishes of EDM soundscapes with the infectious catchiness of pop.

That catchiness was not stumbled upon by luck, as the band is well-known to have a knack for writing chart toppers, making their decision to tackle such weighted subject matter impressive, as now their fanbase (and those outside of it who listen in) have a new gateway for education on the topic and ultimately the inspiration to take action.

Touching on the motivation for the song, Deena had this to say:

‘Light It Up’ is about being inspired by those brave enough to speak up and take action against injustice and advocating for human rights with love and grace.

This song isn’t condoning violence or literal arson, it’s about our internal, metaphorical fires of compassion and strength that spark real change. It was inspired by the resilient people in my personal life and those who strive and hope every day for a more unified tomorrow.