Band Of The Week // TRIBE FRIDAY
With their blistering new single Loosie, Tribe Friday unleash a wave of infectious energy upon the world.

Swedish indie-pop quartet Tribe Friday are the driving, exciting new energy you didn’t know was missing from your life until now. Their punchy new single Loosie swings at you with a vicious hook that will knock you off your feet, bubbling with effervescence that is barely contained within the track and threatens to implode at any given moment. The track is taken off the band’s forthcoming EP Waiting For A Sign, which is set to be released on October 23rd.
There’s never a moment in Loosie where you’ll be sedentary for more than a second. Whether it’s the pummelling drums or the buzzing guitars that throw in another layer to the mix, the exhilaration of change never gets old and you’ll constantly be on the edge of your seat for this thrilling ride. Sharing that the song is about an acid trip going terribly wrong, singer and songwriter Noah Deutschmann further elaborates:
We snatched the name (Lucy – which is the name given to ‘the trip herself’ in the lyrics) off a quartet of British gentlemen you might’ve heard of. They were pretty big in the ’60s, or something.
Captivated by the band’s electrifying energy and youthful vibrancy, we chatted with Noah more about some of their past touring stories, and future memories they’re hoping to make.
What’s a motto you live by?
Ha! Good question. I want to reply with something really rock ‘n’ roll like ‘live fast die young’, but let’s not go there. I really don’t know. Whenever I think of something it just sounds too cheesy for me to bear saying. Mottos are difficult in that way. I just try to be kind, generous and focused on the things I love, I guess? Voíla! That sounded lame as hell.
As for us as a unit, the motto is ‘never write a song with tempo below 160 BPM’. Anton (our drummer) would get bored otherwise.
If you could set Loosie to a movie or TV series, what would it be the soundtrack for?
‘Fear and Loathing in Las Vegas’ would be a good fit. For those of you who haven’t seen it; the entire plot just revolves around Johnny Depp doing copious amounts of drugs in Vegas. It’s very unsettling, and you know, so is the story that inspired this new track of ours. Match made in heaven!
If your sound had a colour, what colour would it be?
Every colour, because we make all sorts of sounds and textures – but mostly yellow. That’s what Isak thinks anyway, and he’s usually the one to know the answer to unusual questions like this one. I personally think it would be a slightly dirty yellow. Something like the beginning of a late summer sunset from inside the city or a well-used raincoat. That’s what our music feels like to me.
(Side note – when discussing this amongst ourselves, I said ‘Yellow: because we sound like piss’)
You mentioned that Loosie was developed over multiple sessions, what is the biggest difference between the first version and the final version?
Oh man. Everything. I think the only thing that remains from that first session is the ‘she sends shivers..’ hook – and even that had a slightly different melody in the beginning. It’s hard to remember exactly what it sounded like at the start because I’ve come to know this current version like the palm of my hand, but I do recall that first draft as being a bit slower and contained within one key (instead of the three it switches between now). Booooring.
If you had to advertise Waiting For A Sign to someone who had never heard of you and convince them to listen, how would you pitch it?
I’d go for a reverse-psychology approach and tell them NOT to listen to the EP under any circumstances. Or maybe I’d dare them to listen. ‘I bet you won’t have the guts to listen to this Swedish bubblegum emo boyband, you dork!’. Something clickbait-y like that. You can probably imagine why I’m not in charge of our PR department anymore.
Have you ever had an acid trip gone wrong like in Loosie? What’s your most memorable ‘night gone wrong’ story?
A few years back Anton and I were in Gothenburg to visit a friend’s newly opened nightclub. Per usual, we ended up getting intensely intoxicated, and as the night went on we got split up somehow. We were supposed to stay at the same place but we only had one key, which was in my possession. This meant I was supposed to let Anton back in when he got back from the afterparty he was at with this rapper guy. Unfortunately, drunk-me dropped his phone into a puddle, rendering it useless, and proceeded to forget about this whole ‘letting Anton in’-thing. Suffice to say, drunk-me was a shitty friend that night. Long story short, Anton found himself stranded and homeless with a dead phone and no money in Gothenburg. He spent that night and morning with a guy who lived on a square and played the accordion. Good times.
As for that first bit – I’ll leave our answers to your imaginations.
You’ve got some socially-distanced tour dates coming up in Germany; what’s the biggest difference you’re expecting between these and your previous tours (in Germany or elsewhere)?
I think we’re expecting things to feel fairly similar, despite the many practical solutions that are in place to make the shows safer. Live music has a tendency to be the best thing ever no matter the circumstances, you know. The biggest difference for me, I think, will probably be the lack of physical connection; shaking hands, hugging after the show, etc. I think that’s an important part of connecting with people, so in that way, this tour is definitely going to feel different. Not worse – just different. It’s just going to be amazing no matter what.
Are there any particular memories you’re hoping to make with the upcoming German tour? Do you have a bucket-list of things you want to do?
This list would usually contain stuff like ‘crowdsurfing’ and ‘joining a circle pit from stage’, but since that’s off the table.. We have quite a few days off during this tour, which usually doesn’t happen, so I think we’re all hoping to see a bit more of the places we visit in general. Germany is a beautiful country, but touring usually means you only get to see the inside of the venue, hotel room and after-show watering hole, so having some more spare time is going to be nice. We get to be tourists this time around, basically!
On another note; Germany has really good beer, so we’re hoping to try as many different varieties as possible, ha.
If you could leave listeners with only one quote, what would you say?
Thank you, love you, stay out of trouble and don’t waste your life doing unfulfilling stuff. Life is too short for that. Oh and don’t worry – things are going to work themselves out eventually.
And finally, what does music mean to you?
Here’s a cliché answer – e v e r y t h i n g. But seriously, everything. I get all shaky and anxious thinking about a future where I don’t get to work in music, and I know the rest of the band feels the same way. It’s all we think about, always.
