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HOAX Debut Enchanting New Single ‘Western Medicine’

With their latest offering, Western Medicine, HOAX do not shy away from the glistening, bedazzled commentary on life.

HOAX 2020

It’s hard to describe Western Medicine as anything other than beautiful. It has the grandeur of a miniature string orchestra and the whimsy of 1970s folk-pop. You don’t need to close your eyes to picture yourself frolicking through a daisy-covered meadow at the golden hour. Below the striking instrumentals and warm, almost rock-tinged vocals, Western Medicine begs us to question our ways of existing. A thought-provoking track, HOAX captivate and enchant, giving us a new way to feel numb for four-and-a-half blissful minutes.  

Speaking on the new single, HOAX explain:

I think humans kind of live through this notion that ‘as long as there is breath, there is hope’. We fixate on this, and spend so much time pondering on the meaning of our meandering existence, only to resort to these proclaimed ‘Western Medicine’ ​that allow our self-formulated expectations to control us and guide our decisions when really, they are just “miracle snake oils” than healthy lifestyles. But I do understand why, I think. Existence is painful, and numbing seems necessary.​